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About The Evening herald. (Klamath Falls, Or.) 1906-1942 | View Entire Issue (Feb. 2, 1938)
THE NEWS AND THE HERALD, KLAMATH FALLS, OREGON Fobrunry 2, 1988 New Store to be Viewed by Public Thursday GREAT Manager Interior View of New Store E Sears Man "7! SET StSftSUH CAMSAv 4 'is tAR MAUI AM v 1 - ""pSJ A l7 P PAGE TWO CHECK KEPT ON SEARS MERCHANDIS MERCHANDISE OPENING GOES Til ,- yf . V 7 1 INSPECTION on s mil TESTING BY LOIS STEWART Gardenias to the ladies! With this gesture, which speaks deeply the policy of Sears, Roebuck and com pany, the new Klamath Falls store will open its doors at 9 :30 o'clock Thurs day morning welcoming the shoppers of the entire Klam ath basin as its guests. To the first 8000 women that step across th portals Into the glistening, new store, will be given gardenia corsages. They will be welcomed by T. R. Thompsen, manager of the Klam ath Falls atore. who has asked Mayor Clifton Richmond to cut the aatln ribbon which will mark the entrance of that great mer chandising house of Sears, Roe buck and company Into Klamath rails. ' Great Open House More than S50 merchants, city officials and business men have been InTlted to the open house party which Sears officials are sponsoring, at 4:30 o'clock until I o'clock Wednesday afternoon. They will ee the store In Its neat, tidy, complete appearance in the capacity as guests. Now this story is written from a woman's viewpoint, seen through a woman's eyes, and be cause she happens to like things like rowboats, and tooled leather saddles, and shining new farm equipment and Jig-saw machines and ski equipment and model kitchens, we hope that no special department will be favored more than any other. In Keat Array Starting from what it called the second floor, (there is the first floor, the mezzanine and the second floor), we walked through aisles of smart new spring wear ing apparel hanging rev on row In neat array, or folded carefully on tables where shoppers can view the merchandise with ease. All the merchandise in Sears, by the way. is Spring, 1S38! There is no feeling of winter in the atmosphere and you can find this out for yourselves on Thursday. Also on the second floor is a department which handles deep piled rugs, rich colored linoleums, furniture which ranges from period pieces to the new styled Morris chair. There was bed ding such as every house wife dreams of having and a model kitchen that made us open every door in the white enameled cab inets. Model Kitchen Right here, let us go into the kitchen problem a little deeper. There is a model kitchen there that will certainly make you take to pencil and paper and budget yourself right out of your old wood-work affair. This particular kitchen la lined with Searstyle, (Sears tile, get it?) and it boasts of the grandest cupboard space, a sink that really is high enough, a glistening Coldspot refrigerator, an electric stove and more con veniences than you've seen out side of magazines in the home making section. The flooring in this model kitchen unit is custom laid. On the second floor, also, is the plumbing and beating department with any type of furnace you might need and new plumbing fixtures that will transform the 1905 bathroom into a pretty neat affair. There are a number of bathroom units arranged here also in colored tiles and white. Exquisite Pottery Down the steps to the mezza nine we stepped into an array of Caplstrano pottery in the softest shades imaginable. Sears, accord ing to Thompsen, has chosen CapiBtrano pottery because It is the most complimentary pottery on the market today. It is more expressive of the times and the colors used in this particular pot tery are of exquisite shades. Along with the gay array of pottery there are also countless 'If- ",. S KD. nonv I'llllnblnit w May King T. R. Thompsen T. R. Thompsen. manager of the new Sears, Roebuck and Co. retail store, opening tomorrow morning at 133 So. Eighth street, has been with the firm 19 years. Starting t an early age as a messenger in Sears mail order floor covering division he soon became stockman and after a series of promotions became buy er and advertising manager of that division. When the company opened Its first retail store in the middle west Thompsen was made field representative for the rug di vision. In 1931 he was appoint ed the parents department repre sentative handling the rug lines for the east coast with offices in Philadelphia. In 1934 he moved to Boston and in early 1935 was transferred to the west coast In the same capacity. A year later he was moved to the Seattle district office as as sistant to S. W. Donogh. west coast field officer, which posi tion he held until his promotion to me managership of the com pany's new Klamath Falls unit opening Thursday morning. sets of china from which to choose, from fine dinnerware to breakfast sets. Walking through the mezza nine you are confronted with as interesting a display of kitchen ware as you'll find anywhere. There are pieces of cast iron, cast aluminum, steel and heat-proof glass that will make you forget everything but the spring styles In your kitchen. We're not forgetting the kitch en gadgets. There's the finest Paring knife you ever saw. Did you ever have enough good par ing knives? This particular one has a good, husky handle on it. And there were ladles th era we could use "right smart" in can ning season and all sorts of new Ideas which Scars nride them selves on handling exclusively. So Waste Walking down the stens. look ing over the main floor, your im pression is of complete arrange ment, no waste spaces, a store in which yon could satisfactorily complete your home, your person, or to satisfy your hobbies. On the first floor there Is a unique children's department, a corset department, yardage, shoes, and as complete a ling of hardware and sporting equip ment as you'll find In the west. There Is a lingerie department. which was particularly intriguing you might know, and a section wnere silver, typewriters, clocks, leathergoods. towels and mv- goodness what all, could be found. And right here, let me tell you, there's a boat that is 14 feet long, has an in-board motor and fairly shouts, "I'm made for Kiamatn s lakes and streams." Saddles to Churns According to Thomnsen this boat had been planned for sev eral years by Sears men before it was felt sufficiently complete to show the public. It is run with a Briggs-Stratton motor which can be Idled down to the slowest possible speed for troll ing or can be put up to six or seven knots an hour to really go Places. The hardware and farm equip ment department with Implements for everything from saddles to churns was a fascinating one. We spent a half hour In there, even Here Are the V tJ ft- flportlns; Goods and Autoe w-vuflbs. 1 I " .jmwm,- ' 'sx. I rJkLA i Believe it or not there la a Sears, Roebuck and company de partment whose employes buy steadily from the company's stores, takes the merchandise pur chased back to their offices' and proceed to tear It up. The presence In an essentially constructive establishment of a "destruction department" might be Inferred from their behavior. The department la actually call ed the Inspection department. A closer "Inspection" of what the Inspection department does reveals that It is not as destruc tive as a bald atatenieni of its activities would indicate. In fact, iis ultimate function Is a highly constructive one. Through the working of the Inspection department, the com pany is permitted the corrective processes of Introspection. That Is, it looks into Itself and hears Itself tick. If there Is anything wrong about that tick, the In spection department is usually the first to discover it. Trained shoppers of the In spection department are constant ly buying at the company's retail stores: every detail of the retail service is under their steady scrutiny. They look for any pos sible lapses In the company's high standards of courtesy, efficiency, i service and quality of merchan-i dlse. They compose one o( the most valued adjuncts of the gen eral merchandise department. enjoying the brooder and Incu bators. Craftsman tools are the pride of Sears. There are small deli cately fashioned tools and there are larger pieces of machinery. One of the windows which faces Eighth street is being used for a display of these famous tools. We're not forgetting the de partments which house the men's furnishings and the shelves that hold boy's clothes and equipment. The luggage department and the sections where one could find skis, skates, bicycles, radios, elec tric ranges, electric Irons and the famous Coldspot refrigerator, were equally as Interesting as the others which we visited. We also were quite Impressed with Thompsen's offices which are fittingly pine paneled to fit into the scheme of southern Ore gon. Among the officials of Sears who are here for the opening is S. W Donogh of Seattle, west coast field officer; J. J. Toomey of Seattle, assistant to Donogh: Charles Davies of Seattle, travel ing auditor; Roy Carson of Seat tle, assistant to Toomey and In charge of shoe merchandising; J. L. Brannon of Seattle, assistant to Donogh: Roe Golsch of Seattle, merchandising assistant on large electrical appliances; Pat Barry, representative of the Pacific coast offices; Nathan Ash, west coast Sears fashion stylist and buyer with headquarters in Seattle, and others. Thompsen brought with him a group of key men and women in cluding C. R. Hubbard, assistant manager, from Seattle; Stanley Pavlsh, Seattle. In charge of hard ware and farm implements; Charles Heck of Aberdeen, men's and boy's ready-to-wear; Price Sullivan of San Diego, In charge of large electrical appliances; Robert Eaton of I,ewlslon, Idaho, furniture, rugs and draperies; Ed Dorn of Tacoma, .plumbing and heating department manager: Harold Llllegard of Aberdeen, shipping and receiving clerk; and Bob Waugh, sporting goods and automobile accessories. The woman Is Mrs. Sophie Glazner of El Centre Calif., audit clerk and a particularly Important person with Sears. We could go on for pages and pages, or rather for columns and columns but there should be something left for you to see yourself. So you'll probably be wearing a gardenia Thursday anyway, if you're one of the lucky first 2000! Key Department Men at Sears, Roebuck and 1 I, il " ;1 I BTAXLEV PAVIHH Hardware and Implements -'!( h ,7. ...... .. " A part of the floor covering department on the top floor Foot Comfort Thing in Shoes, It takes only a few Irritating working days, or two or three spoiled dancing parties, to con vince the average person that foot comfort Is tho first thing to look for In buying shoes. No mat ter how stylish or long wearing a pair of shoes may be they are of little use if they cause annoying foot pains and various forms of foot trouble. According to I.. A. Bilger. su pervisor of the shoe department at' Sears, Roebuck & company, there are a few simple rules to follow In buying shoes that will save money as well as much dis comfort. "In the majority of cases." said Bllger, "people experience foot trouble as the result of wear ing shoes that are too short. Short shoes cramp, squeeze and push back the toes so that they History of Rug Weaving Long and Interesting Rug weaving, according to the conservative estimate or histor ians, began about 5000 B. C. But It Is assumed that before that time mats of plaited reeds and grass lent a measure of comfort to the atone floors of caves. These were supplanted by rugs made of material woven from the fleeces of sheep, goats and camels. Today all fine rugs are made from wool. The first carpet mill In this country was started In Philadel phia In 1791, following the Revolutionary War. This was the first article to which Alexander Hamilton applied the principle of the protective tariff. Following the establishment of this first mill, others soon sprang Into being, many of them existing until the present day. Most of the famous rug manufacturing plants in this country have been BATTERY TROUBLE REASONS TOLD BY SEARS OFFICIALS Sixty per cent of battery trou ble Is not real trouble at all, but only a condition due to constant discharge without the proper amount of recharging, according to Sears, Roebuck and Co. of ficials. Just like emptying a bot tle of water, part may be taken out and part put back, but once more Is taken out than Is put in, the bottle is soon empty. "A storage battery Is very sim ilar to auch a bottle," they ex plained, "What is taken out must be put back In or the battery wilt be empty. A discharged bat tery may occur from either of two causes. First, there may be f i V7 nOHKIJT KATOV Furniture, Hug", Draperies A 41 Most Important Says Expert are bound to be uncomfortable. Therefore, there should always he plenty of space between the cm! of tho big too mid the end of the shoe Inside." "If the toes are given plenty of room, troublesome . corns and bullions can be avoided. It is equally important that the Joint of the hall of tho fool should rest at. tho widest part of tho solo for It must assist the foot as a weight distributor and a support for the body." Illlger stressed the (act that parents should he particularly careful to have their children properly fitted for growing (eet can be easily harmed by Improper shoes. Roominess Is particularly essential and the toes should bn broad, the soles both broad and flexible, and the material In shoes for very young children should bo soft and pliable. In existence for at least 75 years. It is from these old established mills that Sears purchases Its floor coverings. Modern rug mak ing makes It possible, to obtain machine-woven rugs which aro excellent reproductions of rare Orientals and copies of Chinese rugs. By a chemical washing pro cess It is now possible to obtain the same silky sheen and -color blends In low-priced rtigB as are obtained in rugs made on band looms. At the new Klamath Falls store, customers will find a Inrge selection of floor coverings. The selection Includes exclusive Ser vlsian designs Persians, mod erns, hooked effects, texture ef fects and Chlnescs in Axmln sters, velvets, Wiltons also com plete assortments of velvet, Ax mlnster and Frieze carpet and a large display of linoleums. an electrical leakage or short circuit. Each switch acts as a valve and If the valve does not shut off completely nnd allows a little current to flow through, It will run down tho battery In time. "An easy test to determine If tho electrical system Is shorted or leaking Is to disconnect one cabin from the battory and Insert a volt meter between tho battery terminal and the disconnected cable. This will not show a read ing If tho system Is in proper condition, hut If 'there Is any path through which tho current may leak, tho volt meter will register the amount." Joe DIMagglo thinks he's worth $30,000 to the New York Yan kees this season. The Giants aro sure of It. s I,,-- If. It. MM.DfJAIW) Shipping and llecelvlng Clerk v t rtV J tjs-. vV" in 1 1 i Hfciiii itsiiii isMssmssssss .May King of the new Sears store. Stnnley Domigh. who as re tnll field officer of Sears. Itoe-bil-k itn) company's 1'nclfic coast zone will supervise nncrallnus of I the company's m.w Kluiuuih Kails sture. which Is being opened to- binuley W. Donogh morrow morning at 133 South Eighth street. Is one of the youngest of Sears retail offlcluls. After attending tho University or cnlifornlii. Mr. Dnungh In 1919 becamn a meinger of the firm of A. O. Iioungh & Sons, Inc. In 191'S lie retired rrom the business to Join tho lion Tee Cor poration as president of the firm. Mr. Donogh became associated with Sears, Roebuck and com pany at Kan Francisco In January of 1931 after hnvlng spent nearly two years with Ilutler brothers In the capacity of buyer. He served as a member of the district staff nnd In August of 1932 was ap pointed manager of the firm's Oakland, California, store. In December of 1 932 ho was ninde Seattle district malinger ami In 19 35 was mado retail field officer of the Pnclfle coast zone, a retail operating unit embracing 22 stores Including the Klamath Falls storo, whb-h Is opening Thursday morning. Torpedo and bombing planes have long formed an Important part of our navy's air squadrons. They aro tho heaviest alrcrtift used aboard our carriers but, at the samo time, aro much smnllor than those used under that desig nation In the army air corps. Utilization of both stratosphere ami sulistrntosphero for commer cial flying promises Imminent re ality. In nlllance with the em phatic trend of aviation Interests during recent months townril high nltltudo transportation. The Baltic Sea Is tho sixth largest sea In the world, and has an averngn depth of 122 feet. Co. Store VHU'K HI 1,1,1 VAV Klectrlrnl Appliances I r;.r It-.:. v1 f.f f5 Vf)." , k ;J f v 11 " Am mi mat si f li ' "HiiiiIiii The scene Is an ordinary look ing hallway In the center of which Is an ordinary looking door. Hut the sounds Issuing from the ordinary-looking door and echoing through the ordinary looking hallway aro neither ordi nary nor vory calm nor perhaps even respectable. There Is a menace and lunacy In them: "Look Into that stocking! Tear that lingerie apart!" A stranger unhappily wnndor Ing about the hallway would aay that ir this does not denote a madhouse, it must be a rehearsal of an olilrnhlonrd melodruitm or the days when dustardly things might lie expected any time at the rrosa-rnnda. To innka matters worse, other equally- alarming vocalizations are coming from the room : "Spunk that pair of trousers 10,000 times!" . "Try to fade that silk!" "Take a census of the threads In that linen!" "Disintegrate that aluiulniim waro and soparate that separa tor!" If this ibuorollcal stranger hap pened to bo a man of Iron nerve, and decided to probe the madness and myatory running rampant In side nnd stepped Into the room, he would find, for a moment, his worst stisiiiciuiis confirmed. "Aha." lie would say. "Just as 1 sii.-ipcctcit a torture chamber!" In a way he would bo right. He would see rows of cruel niltl nil usual looking machines commit ting vandalism on almost every species of fabric. Ho would hear awful whirs and buzzes and slz zllnga. He would seo luotfenslvo and useful articles undergoing acid baths. He would see extreme Instances of flagellation. In short, he would see a torture chamber fur merchandise. That Is exactly what the Hears, Roebuck ami company testing laboratories happen to lie. In the testing laboratories, stockings are decidedly looked! Into. No part of them escapes the scrutiny of powerful micro scopes and when It has been through the proscribed tests, a stocking holds no secrets from the examining expert. He has learned how many stitches It has to the vqiiaro Inch, how many pounds pressure It will stand at vital areas and all tho Intimate details connected with Its knit ting. An actual spanking machine called a Wear-O-Mulor by the technicians works on trousura. Cloth that will take so many rubs Is hound to wear so long. The whole thing Is figured out. There Is no guess work about It. Oilier machines answer thvso questions: Is the fabric strong as It should he? Does It tear too easily? Will It stand pressure? Hns It a well halancod construc tion? Is It waterproof? la It absorbent? What Is Its weight? Is It fast to light? The testa that clinch proofs Involve the consideration of such fnciors aa time, temperature, humidity, ten sion, pressure, spoed, elasticity and size of sample. Of course, they are worked out not merely for fabrics but for overy kind of merchandise sold by Hears. Some lests doggedly run Into months! as for example the searching ex- j amlnntlon given electric refrlg orators In which the hottest sum-! mor In a decade was used to test their operation under every concelvablo adverse condition, j Washing machines undorgo gruel ling marathons just as tiros do. Electric swonpors covor mllos and ; miles and gulp up tons of dirt bofore sears will lend them Its gunrantoe. Not being able to command the wonther, tho laboratories use sun machines and rain mnchlnes. Tho guarnnteo must bo protoeted nnd the guarantee. In turn, gives tho eiiBlomcr the 100 per cent pro tection for his expenillturo that ho has learned to depend on at Senra. Although tho testing of ma terials that go Into Seurs mer chandise Is carried pnlnstnklngly through sometimes all tho way Konnoll-Kllls photos CIIAIU.KH IIKCK Men and Boys' Wear 3L May King 0. R lliiblinrd C. It. II il lilu ril . assistant Ills li nger nf lliu new Sears, Roebuck anil Co. store at 133 S. Klghih street, jollied I lie Sears retail organization In July of 1U34 as mnougcr or the furniture, rug and stovo depurtuienlM In tlio firm s Son l.uls Obispo, Cslll . retail slore, after serving as ac countant, retail merchandising assistant and training counsel lor various mercantile firms on th west const. Ho was promoted to the posi tion of assistant manager and In November of 1U34 was transfer red to the company a Santa Bar bara store In die same capacity. Then followed the (ilendule atore In September of rJ3! and tlm Fiillerton, Calif., store In April of 1936 lu September of 1934 he was transferred to the Pacific coast district office as assistant to T. It. Thompsen on unit control work. down to the atom the big ques tion that the laboratories must answer about every time Is: "Will It give a 100 per cent moasuro of service?" Flllirtjnniil testing at Hears Is more Important even than organle testing. The Item must be made to wnrk perfectly through every condition that Its use by a cus tomer might Involve. The test ers see that It gets worse treat ment than the most careless cus tomer would give It. There Is no pampering of merchandise nl the laboratories. If It won't stand' up out It goes! An Interior department Inves tigator, questioned about wire tapping. Insists he never spied on the president. Vory considerate, Indeed. Speed continues to he the mnln objective In airplane design. Ac cording to present standards the virtue or desirability of any plans la directly measurable In miles an hour. The U. 8. House of Represen tatives passes an appropriation bill totaling less than budget es timates. Don't worry, the Senate will fix that. Dispatches' from Paris would Indlcato that what the French na tion needs Is a good cabinet maker. Concrete Materials, Crushed Rock, Sand Cement for Sears, Roebuck Co. New Store Furnished By J. M. Baker Pelican City Road Phone 1200 We Feel We Had Part in the Business Advancement of I KLAMATH FALLS by Hauling MERCHANDISE to the SEARS, ROEBUCK AND CO. New Store City Transfer 620 Spring Phone 433
